These information brands have successfully reinvented themselves!
With the advent of YouTube, Audio Books and multiple other ways of creating, accessing and using information, traditional information brands have had to rethink how they continue to deliver information products to the market whilst safe guarding their brand.
In this YouTube video Mike looks at three mainstream brands and how they have successfully worked out how their traditional products can align to modern user needs.
Mike looks at these traditional brands and shows you how they have really thought out the challenge of supporting both traditional and next generation of product users.
A trained aircraft engineer (rotorcraft), I entered in to the field of technical information writing S1000D data modules on a major European military platform.
After a series of high profile project roles and the privilege of supporting clients worldwide, I ended my 'employed' career at a subsidiary of Boeing Aircraft after I decided to leave and focus on TDW full-time.
From my time supporting clients worldwide, I could see that there was a market need for an independent organisation that could be a trusted advisory source for those needing to implement successful technical information strategies.
I am passionate about the art of technical communications and the process, software and skills needed in our market.
